Our client tasked us with the challenge of developing a compelling spot that skillfully combines their sponsorship of the iconic Boston Marathon with their partnership with Boston Celtics star Derrick White. The result was a story that centered around the theme of support, showcasing the connections between runners and their families, the unwavering bond between athletes and their passionate fans, and the dedicated role that Harvard Pilgrim plays in the various communities they serve.

With the help of our wickedly talented production partners, we captured this footage on a tight budget and an even tighter schedule.