OLV for the 2024 football and hockey season.

Navy Federal members really want to win on the finance front. But, when it comes to the products and services they can get from Navy Federal Credit Union, we strongly encourage them to leave the sports superstitions and rituals at home. In this series, titled Memberstitions, we spoke to members through familiar fan behaviors while underscoring our relentless support as they navigate their financial game plan.

Client: Navy Federal Credit Union

Medium: OLV

The Team

Jon Ruby — SVP, Group Creative Director
Albert Breitwieser V — ACD, Art Director
Kelly O’Keefe — ACD, Art Director
Jack Loftus — ACD, Copywriter

Agency — MullenLowe

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